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S. Gals’s intimate apparel space, has long been steadily been shedding revenues and current market share for the previous few several years as consumer Choices change from overtly sexy to far more snug innerwear offerings.
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Victoria's Secret was conceived Together with the aim of offering a more snug and personal shopping encounter for men obtaining lingerie for his or her associates. Influenced by an unpleasant purchasing excursion, founder Roy Raymond sought to create a welcoming atmosphere where by Guys could uncover exquisite lingerie.
Victoria's Secret grew to become a cultural phenomenon, influencing elegance ideals and reshaping societal perceptions of lingerie. The brand name's glamorous graphic, coupled with its cautiously curated internet marketing strategies, set the typical for what was viewed as alluring and attractive.
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